GEAB&P Represents Pie Face in Connection with Middle East Expansion

A team led by corporate partners Andrew C. Peskoe and Robert B. Zimmerman, intellectual property partner Robin E. Silverman, and corporate associate Matthew T. Weill represented Pie Face Holdings Pty Ltd, the Australian micro-bakery cafe chain specializing in sweet and savory pies, in connection with a licensing arrangement with the hospitality division of Landmark Group, a Dubai-based retail and hospitality conglomerate. Under the terms of the arrangement, Landmark Group has committed to open a minimum of 100 Pie Face outlets in the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar. The transaction was reported in “Nation’s Restaurant News”, among other news outlets. Landmark is one of the leading retailers in the Middle East. Landmark’s new outlets will join successful Pie Face establishments in Australia, New Zealand and New York City and its fast-growing worldwide presence.

Click here for a link to a press release for the transaction.